中高档市场波澜不惊-政府采购信息网

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中高档市场波澜不惊

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宋体>●tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">本报实习记者

"Times New Roman";mso-hansi-font-family:"Times New Roman">葛胜征tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">综合报道

mso-char-indent-size:10.5pt>2004tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">年全国汽车分析预测会近日在沈阳召开，专家预测：今年我国汽车的产量将超过

425tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">万辆，预计明年将超过

500tyle=font-family:宋体;mso-ascii-font-family:&

quot;Times New Roman";mso-hansi-font-family:
"Times New Roman">万辆。专家认为，目前我国的汽车保有量还很低，如果达到世界平均水平，我国应该有lang=EN-US>1.6

mso-hansi-font-family:"Times New Roman">亿辆汽车，是现在的9tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">倍。我国汽车市场还没有完全形成应有的规模，市场潜力巨大。

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">专家还认为，lang=EN-US>2004

mso-hansi-font-family:"Times New Roman">年国产中高档轿车价格将继续下调，并进一步向国际同类车价靠拢；整车进口将在lang=EN-US>2003

mso-hansi-font-family:"Times New Roman">年10tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">万余辆的基础上增加到

16tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">万辆左右。lt

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tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">品牌相对较少

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">在我们定义的平均价格在lang=EN-US>20

mso-hansi-font-family:"Times New Roman">万元以上的国产中高档轿车市场，目前的品牌数量不多，只有别克君威、帕萨特、本田雅阁、风神蓝鸟、奥迪lang=EN-US>A6

mso-hansi-font-family:"Times New Roman">、现代索纳塔等几种，由于进口轿车多在lang=EN-US>30

mso-hansi-font-family:"Times New Roman">万元以上，所以在20tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">～

30宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman">万元这个价格区间竞争还不至于像中低档车市场那样惨烈。

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">但是随着下半年市场多种新车型的陆续推出，比如福特蒙迪欧、马自达lang=EN-US>6

mso-hansi-font-family:"Times New Roman">、奥迪A4tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">、宝马

3宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman">系等，高档轿车的竞争也将日趋激烈，前期雅阁、别克、帕萨特不同程度的降价就说明了这一点。

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">中高档轿车市场因其利润丰厚，今年以来，也开始成为国内各轿车厂商拼杀的“战场”。去年年底开始，各大轿车厂商纷纷上马中高档轿车项目。

tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">形成四大阵营

o-char-indent-count:2.0;
mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">今年前lang=EN-US>3

mso-hansi-font-family:"Times New Roman">季度，在市场表现上，国内中高档轿车显露lang=EN-US>4

mso-hansi-font-family:"Times New Roman">大阵营。从国内中高档轿车市场占有率来看，帕萨特，作为国内中高档轿车的“先入者”以lang=EN-US>24%

mso-hansi-font-family:"Times New Roman">的较大比例位列首位。紧随其后的是新雅阁和君威两个“后来者”，市场占有率在lang=EN-US>18%

mso-hansi-font-family:"Times New Roman">左右。而在第三阵营中，则包括奥迪lang=EN-US>A6

mso-hansi-font-family:"Times New Roman">、索纳塔和风神蓝鸟，平均低于第二阵营lang=EN-US>8

mso-hansi-font-family:"Times New Roman">个百分点。最后，两位“新人”马自达lang=EN-US>6

mso-hansi-font-family:"Times New Roman&

quot;>、奥迪A4tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">组成了第四阵营。

tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">走势比较平稳

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">国内中高档轿车在今年前lang=EN-US>3

mso-hansi-font-family:"Times New Roman">季度产销方面表现了前高后平的走势。第二季度与第一季度相比，新雅阁、索纳塔、君威等品牌轿车去年年底投产之后产能开始逐渐释放，以及国产奥迪lang=EN-US>A4

mso-hansi-font-family:"Times New Roman">、马自达6tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">在第二季度投放上市，使得产量和销量分别增加

66%tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New R

oman">和

75%宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman">。而在第三季度，这一增长速度却一下降到了lang=EN-US>3.4%

mso-hansi-font-family:"Times New Roman">和7%tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">。

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">今年前lang=EN-US>3

mso-hansi-font-family:"Times New Roman">季度，销量增长速度始终大于产量增长速度，国内中高档轿车市场呈现需求旺盛的景象，整个市场仍然处于成长阶段。但第三季度增长速度明显放缓，也使我们看到，国内中高档轿车市场份额的不断增长，原因主要来自两个方面。一方面，今年以来，部分国内中高档轿车价格区间主动下调引起的连锁效应，吸引了一部分其他轿车市场消费群体；另一方面，国外中高档品牌轿车陆续引入国内生产，一定程度上起到了对进口车市场的替代效应。

tyle=font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman">价格波澜不惊

mso-char-indent-count:2.0;
mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">虽然中高档轿车竞争逐渐激烈，

"Times New Roman">但是，有关专家同时认为，由于种种原因，中高档轿车价格不会有太大波动。

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">有业内人士具体分析了国产中高档车市稳定的原因：首先，国产中高档轿车均是跨国汽车巨头的当家产品，雅阁、帕萨特、马自达lang=EN-US>M6

mso-hansi-font-family:"Times New Roman">的技术和配置及版本基本上和国际同步。年初新雅阁几乎是一步到位的低定价，迫使其他中高档轿车的定价也趋于合理稳定。今年中高档车格局基本上已由年初下线的雅阁、君威奠定，而且后起的品牌，如现代、蒙迪欧对市场的影响均不大。lang=EN-US>

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Times New Roman">其次，今年下半年国内主流厂家产品开发重点向下延伸，经济型车与中级车成为开发重点，各家都在集中争抢汽车市场中家庭轿车最大的盘子，使中高档车竞争车型增加缓慢。

mso-char-indent-size:10.5pt>"Times New Roman";mso-hansi-font-family:"Time